Internet, Social Media, and Smart Phones has Changed Business in Ghana
Entrepreneurs and business managers are on a never-ending quest to identify operational methods and tools that will increase productivity and revenue. In recent history, this task has been accomplished through the advent and implementation of technology in the workplace. The use of electronic resources has enabled business owners to improve communication, expedite production, and save millions of dollars..
The Internet
The Internet is the term used to describe the international system of computer networks that allow instant communication between individuals in separate regions of the globe. Now so standard in the daily lives of people, the Internet serves as an alternative to telephone and audiovisual communication. With the advent of the Internet, sellers and service providers can virtually connect with existing and prospective customers. The Internet also eliminates the need for a traditional storefront office space, enabling small businesses to save money in overhead costs.
Social Networking
An offshoot of the Internet, the use of social networking sites in business affords a business owner the ability to meet other potential clients and business partners though individuals with whom he currently has a relationship. Utilizing this technology can be a relatively quick way for an entrepreneur to build his network, while eliminating the need to make cold calls.
Smart Phones
The ultimate communication hub, a smart phone, is a small computer that enables users to make calls, receive and send text messages and emails, and browse the Internet. In addition, software may be installed on these devices to capture photographs, broadcast audiovisual files, or create spreadsheets, correspondence, and other documents. This technology has positively changed the way small business owners work, making work documents and correspondence available at the touch of button so that business can be conducted from anywhere cellular service is available.
